SoulTeenth Fest is the vibrant Juneteenth celebration at the heart of SoulFeast Week—honoring culture through entrepreneurship, culinary artistry, and community. With over 5,000 attendees expected, it’s one of Lexington’s biggest celebration of culture, creativity, and freedom.

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We’re inviting food trucks, craft vendors, small businesses, and community organizations to apply for vendor space and be part of this unforgettable event.

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Musical Guests and featured entertainment to be announced soon!

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SOULTEENTH FEST
Date: Saturday, June 21, 2025
Time: 2:00 PM – 9:00 PM

• Set-up: 10:00 AM - 1:00 PM

• Breakdown: 9:00 PM - 10:00 PM

Location: MoonDance Amphitheater (1152 Monarch St Lexington, KY 40513)

Expected Crowd: Planning on a total of about 7,500 attendees on the day with a constant flow of about 3,000 people.​​​

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VENDOR PARTICIPATION REQUIREMENTS

To be eligible for SoulTeenth Fest 2025, participating vendors must:

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• Be available on Saturday, June 21 from 2:00 PM–9:00 PM at MoonDance Amphitheater.

• Provide their own tent, table, and setup (unless otherwise arranged).

• Submit all necessary permits, insurance, and payment prior to the event​​

• Remain fully set up during the entire event window.

• Promote a safe, inclusive, and welcoming environment for guests.

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• Once approved, all vendors must submit the following paperwork:

  • Certificate of Insurance: The applicant shall furnish a certificate of commercial  general liability insurance written through a company with an A.M. Best rating of “A” or better with the minimum amount of $1,000,000, listing the LFUCG (200 E Main St Lexington, KY 40507) and SoulFeast Week (1381 Silver Springs Drive Lexington, KY 40511) as an “additional  insured.” Acceptable Insurance Certificates must be submitted at least 20 days before  the date of the event or the event application is subject to be denied.

  • NOTE: A  Declarations Page will not substitute for a Certificate of Insurance. ​

  • For any additional questions, please email vendors@soulfeastweek.com.

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FOOD VENDORS + FOOD TRUCK REQUIEMENTS:

1. ​Must source at least one ingredient from Black Soil KY, made accessible via their Black Soil KY Neighborhood Farmacy Markets. (View 2025 Sourcing Guide)

   • As always, there is no minimum amount to order in efforts to provide equitable access to participants while fueling their participation in the local food system. One ingredient can be defined as an onion, bunch of collards, roll of sausage, etc.​​​​

   • Black Soil KY Neighborhood Farmacy Market Locations

     • 820 Lane Allen Rd. Suite 176 Lexington, KY 40504

     • 760 Florence Ave. Lexington, KY 40508

     • Hours of Operation for both stores:

       • Wednesday-Friday 1pm-7pm

       • Saturday 12pm-6pm​

   • For vendors seeking bulk orders (25 lbs  or larger of any item), they should email their order to events@blacksoilky.com by May15 and Krysta will confirm their order, pick up date and time. All orders must be paid prior to departure.

2. Must obtain a Temporary Food Service Permit through the Lexington-Fayette County Health Department. The link for the Temporary Food Service Application and more culinary vendor compliance information can be accessed by clicking above.

3. ​Culinary Vendors must also have:

   • • Valid Food Handler/Manager Permit Displayed

     • Three-compartment sink setup

     • COVID-19-safe protocols (sanitizer, contactless payment options, etc.)

     • ➤ ​Lexington Fayette County Health Department Temporary Food Service Application ​

4. Pro Tip: Add a “Taste Menu” to Boost Sales ($5 or $7 options)

   • We encourage you to offer small plate or sample options at $5 or $7 to let guests try multiple vendors throughout the event. These are big crowd-pleasers and keep lines moving. Examples:

     • 2 wings, mini taco, slider

     • Small cup of mac & cheese or greens

     • Half-portion dessert or side

     • Signature lemonade or tea

     • $3 snack or dessert items are welcome if sustainable, but $5–$7 is ideal for profitability.

    

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OPTIMIZING YOUR SOULTEENTH FEST EXPERIENCE​

How to prepare, connect, and make the most of your day at Lexington’s biggest cultural celebration

We want your booth to shine—and your business to thrive. SoulTeenth Fest is not just a vending opportunity; it’s a high-energy celebration of culture, creativity, and community, with thousands of guests ready to explore, eat, shop, and engage.

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Whether you're selling meals, handmade goods, or representing a cause—here are tips and insights to help you prepare for success:

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• General Tips for All Vendors

  • 📦 Come Prepared to Set Up Early
    Vendor load-in and setup will begin midday on Saturday, June 21. We’ll coordinate arrival times and booth locations in advance. Please arrive early to allow time for setup, inspection, and any last-minute adjustments.

  • 💳 Accept Multiple Forms of Payment
    We strongly encourage you to accept both cash and card. A portable card reader (Square, Clover, etc.) plus a hotspot or cellular connection is recommended, as we will be outdoors and Wi-Fi is not guaranteed.

  • 🧰 Pack a Vendor Essentials Kit
    Things to bring: duct tape, clamps, scissors, extension cords, signage materials, table covers, water, snacks, power banks, etc.

  • 🔋 Bring Your Energy & Personality
    Smiling faces, clean setups, and good vibes go a long way. Your energy draws people in—and keeps them there.

• Culinary Vendors & Food Trucks: Be Ready to Serve + Sample

  • Required:

    • Source at least one ingredient from Black Soil KY
      ➤ View Sourcing Guide

    • Complete a Temporary Food Service Permit via LFCHD
      ➤ Apply here

    • Display valid Food Handler/Manager Permit

    • Be equipped with a three-compartment sink setup

    • Follow health & safety protocols (hand sanitizer, gloves, contactless payment)

  • Arrive Early

    • Culinary vendors and trucks must arrive early on the day of the event to allow for:

      • Setup of equipment, signage, and cooking space

      • Health department inspections

      • Power hookups or generator tests

  • Offer a Taste Menu: Add $5 or $7 sampler items to your menu for high volume + happy guests. These help people try multiple vendors without breaking the bank—and they add a fun, interactive element to your booth.​ Examples:

    • Mini taco or slider

    • Small cup of your signature dish

    • Sample-size dessert or lemonade

    • Bonus: Include at least one vegetarian option or kid-friendly item if you can!

• Retail & Craft Vendors

  • Design a layered, branded display with price signage and QR codes

  • Use clear product packaging or demo displays for visibility

  • Add an event-day deal, discount, or bundle to drive purchases

  • Bring business cards or a sign-up sheet for email collection

  • Offer branded bags for customers to carry their purchased items

• Community Organizations & Nonprofits​

  • Prep a hands-on activity, game, or freebie to help guests engage

  • Display clear messaging about your mission and who you serve

  • Make your table interactive, not just informational

  • Consider having branded giveaways or materials people can take home

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IMPORTANT DATES

• March 28, 2025 - Vendor Application Opens

• April 10, 2025 - Black Soil Sourcing Guide Release (View 2025 Sourcing Guide)

• April 28, 2025 - Restaurant Informational Meeting via Zoom 4:30pm ET

• May 28, 2025 - Vendor Application Deadline​

• June 14, 2025 - Participating vednors announced

• June 21, 2025 - SoulTeenth Fest at Moondance Amphitheater​